Google Local

Services Ads

One of the most impactful lead generation tools available through Google’s advertising suite is its local services advertising solutions. The team at Doukas Media can facilitate account setup, manage strategy and verification, and provide ongoing reporting and maintenance so that you can focus on turning all of those brand-new leads into customers.

How we can help

DISCOVERY & STRATEGY:

Local services ads are powerful in that they can successfully get your business in front of the right people, at just the right time. But it takes research and a clearly-articulated strategy in order to set up ads that drive leads. We’ll connect with you to identify your goals, and review the competitive landscape during this period as well.

VERIFICATION & SETUP:

Once your strategy is in place, we’ll help you get your business verified through the ads manager, and build out campaigns based on your goals. One of the key benefits of utilizing location services ads is that they are set up with a pay-per-lead structure. This means that budget is only applied if someone takes action on your ad, whether that’s making a call, booking an appointment, or sending a message.

MAINTENANCE & ANALYSIS:

As with nearly all digital ad campaigns, regular analysis and iteration are both essential to long term success. Once your ads are built and running, we’ll continue to check back on them while providing data-informed recommendations for optimization. We can also manage the execution of any updates.