Ways to Show Your Customers the Love this Valentine’s Day

It’s the season of love, and the perfect time for your business to share the love with your special someone(s): your customers. Here are some ideas for how you can show your customers how much you appreciate them this Valentine’s Day.

Offer a Coupon Code or Special Sale

It’s likely that your customers are using Valentine’s Day as an opportunity to shop for a loved one. Why not support them with a special discount in the spirit of the holiday? Another bonus is that additional savings may give more people the incentive they need to make that holiday purchase.

Launch A Special Collection

If you’re able to launch a themed collection, Valentine’s Day s a very special time to do so. Whether it’s a product assortment featuring a red or pink color story, or an entire collection inspired by little acts of love, with people in the gift-giving spirit, they’ll be more likely to pay attention to (and be excited by) something new and special!

Give a Gift with Purchase

Show your gratitude for your shoppers by providing a gift with every purchase in the days leading up to Valentine’s Day. It’ll give them an extra boost of happiness to also get to be the recipient of something special.

Provide Complimentary Gift-Wrapping

For customers who are shopping for their own special someone, offer a complimentary gift-wrapping service to help make their overall experience easy and memorable. It’ll save your customers time and stress, and keep you at the top of their minds.

Offer Free Expedited Shipping

Not everyone can get to the store before Valentine’s Day, and not everyone has the time to plan their gifts in advance. Foot the bill for expedited shipping to help make sure even your last-minute shoppers can give a gift that makes their loved ones smile.

Host a Giveaway

Consider thanking your customers by giving the chance to win a very special prize in exchange for their participation in a giveaway. The entry requirement could be as simple as providing an email address, or as involved as snapping a love-focused photo with your business’s hashtag. Either way, it gives you the opportunity to learn more about your customers, while also thanking them with their chance to win.

How do you help your customers celebrate Valentine’s Day?


Rachael Doukas